Product Description

The senior population is increasing at nearly twice the rate of the general population. Almost 6.5 million seniors need assistance in their daily activities. And this number is expected to double by 2020. The result is an urgent need for senior services-and a terrific opportunity for you.

Our guide is your key to getting into this lucrative and growing market. It tells you everything you need to know to start six of the most in-demand senior care services — adult day-care center, senior relocation, home care or home health-care, senior concierge, senior transportation and senior travel service.

We help you decide which service best compliments your talents and demographics. Then we walk you step-by-step through every aspect of setting up and running your new venture. Starting a senior service business can be tremendously rewarding, both financially and personally. Find out for yourself. Order your guide today.

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Book Excerpt

Chapter 1

Serving Seniors

The trends reveal an abundance of new opportunities for entrepreneurs who want to combine caring with nurturing. Baby boomers—members of the generation born between 1946 and 1964—are approaching 60. By the year 2020, 1 in 4 people in the United States will be over the age of 65. The elderly population is increasing at nearly twice the rate of the general population—the 85-plus segment will swell more than 33 percent by 2010. The evolving needs of older generations are having a major influence on what resources are necessary to prepare for the social and economic impact of the “senior boom.” Considering starting a business serving this market? Then you must know how urgent the need is for senior services.