Product Description
 

There’s a lot to consider in a floral business—but it’s fast and easy to learn with the step-by-step instructional format of this guide. You get a look at the industry from top to bottom, helping you create a plan of action to get your business up and running and on the path to success.

We show you the different types of floral businesses you can start, from retail or wholesale flowers to wholesale floral supplies, so you can determine which one fits your passions and goals. And in no time you’ll know everything there is to owning a floral business like an experienced insider, including:

• Determining where your customers are

• Handling the accounting and bookkeeping

• Legal/insurance considerations

• What it will take to outfit your shop

• Finding your flower suppliers and establishing accounts

• Professional credentials and training to obtain

• Developing a marketing plan and promoting your services

This guide will also advise you on countless customer service secrets that will make your business work and grow. You also learn how to provide your customers with exactly what they want and be able to expand your revenue in the process.

Just think, for a small investment, you’ll have the industry’s experts by your side, showing you the whole business in a way that’s broken down in easy-to-understand terms.

Order now to make your dreams and your business flourish!

Book Excerpt

Chapter 1

The floral industry is so diverse that you can set up in your own home (provided the zoning in your neighborhood allows home businesses), in the back corner of a large warehouse, or a retail location on a busy main street. The choice to have a retail florist shop is perhaps your most important financial decision because rent or a mortgage is expensive. And you will need to make the storefront and the shop very attractive to passersby. However, no matter what you choose, there isn’t too much costly overhead, that is, equipment to buy.