Program Highlights

• How organizational culture can promote motivation and commitment.
• Why corporate culture and strategy must be synchronized.
• Don't let success hold you back!

Sometimes successful firms eventually fail because they continue to follow the ways of the past  which brought them success in the first place - but when faced with change they fail to respond and find that the old ways are no longer good enough. Because they resist change, they eventually fail. So, to be successful in the long term companies must manage for the present but plan and prepare for the future. They must be prepared to change.

This means that to survive in the long term corporate culture must embrace the fact that change is normal and that this should be reflected in strategy and planning. When the old way no longer works a company must be ready to implement new strategies and encourage innovation and fresh thinking. Only by change becoming embedded in the corporate culture can a company respond to changing conditions.

Charles O'Reilly III is the Stanford University Graduate School of Business Frank E. Buck Professor of Human Resources Management and Organizational Behavior. He holds a BS in chemistry from the University of Texas, as well as an MBA in information systems and a PhD in organizational behavior, both from the University of California, Berkeley. Dr. O'Reilly is the author of "Hidden Value: How Great Companies Achieve Extraordinary Results with Ordinary People."

Also available from Charles O'Reilly III:

• How Great Companies Achieve Extraordinary Results with Ordinary People

Video type: VHS
Produced by Kantola Productions
Length: 53 mins. ( 1994 )

VIDEO - SV17 - Price: $ 95.00

DVD - SV17DVD - $95.00