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Doing Well and Doing Good: Corporate Social Responsibility as a Profit Generator

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Jeffrey Swartz
President and CEO
Timberland Company

Program Highlights

  • Doing good for others and the  Timberland brand.
  • Work is what we do and who we are - this defines our vision.
  • The benefit of shared values and a common commitment.

It is no longer enough to be solely focused on the bottom line as humanitarian and environmental concerns must be addressed as well. The manner in which Timberland operates is proof that profit-minded companies can both  "do well" for shareholders and "do good" for communities.

Jeffrey Swartz firmly believes in the importance of business and it's shareholders but suggests that other commitments are also important. In the case of Timberland these other commitments include the human rights of employees, the impact of the company on the environment, and the encouragement of good and active citizenship. All of these and more will result in solutions that are sustainable and that benefit everybody.

Jeffrey Swartz is the third generation of the Swartz family to lead Timberland. Under his direction, the company that his grandfather founded, along with the brand his father built, has grown to become an example for socially-responsible corporations around the world. Jeffrey received an MBA from Dartmouth and a BA in comparative literature from Brown.

Video type: VHS/DVD
Produced by Kantola Productions
Length: 61 mins. (2004)

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