In the very near future many a multinational will live or die as a result of their strategy in China or India.

Think of this - China’s GDP will equal that of the U.S. by 2025 and the  GDP of China and India together will be greater than that of  the U.S., Europe and Japan combined by 2050.

Corporate strategy whose objectives are to capture market share, talent, and innovation opportunities require an understanding of the unique yet complementary strengths of these potentially huge economies.

China and India share a common reality in terms of mega markets and mega growth via micro customers and in terms of providing platforms for reducing costs and boosting innovation. Furthermore they are breeding grounds for the rise of significant new competitors.

These are realities that most companies fail to appreciate as they see only the opportunity for off-shoring and cost reduction. They also fail to recognize the sheer scale of their growth potential,  they make generalizations based only on what is known about the largest cities,  and fail to modify or change existing strategies which are not designed for countries rich in market size while poor in per capita income.  

Professor Gupta describes successful efforts based on broader perspectives and multi-pronged, multi-year strategies.

Anil Gupta is the author of "Getting China and India Right." He is also the coauthor or coeditor of “Smart Globalization,” “Global Strategy” and “The Quest for Global Dominance: Transforming Global Presence into Global Competitive Advantage.” He received his B.Tech. from the Indian Institute of Technology, MBA from the Indian Institute of Management, and PhD in Business Administration from Harvard Business School.

Format: DVD
Duration:56Minutes 
2009
SV 1027-4 $95.00