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Program Highlights:

• Popular management methods just don't work.

• How to avoid the "confirmation bias"-seeing what you expect to see instead of what's really going on.

• The importance of remembering that correlation is not causation in business success.

Good management is a craft, not a science. There is a lot of business advice out there, but it can be inconsistent-even contradictory. It's difficult to tell which ideas are good and which are bad, and there is no one-size-fits-all solution. Leaders have to learn by doing, and even the best leaders make mistakes along the way. You have to make decisions quickly, and sometimes you make the wrong ones. That's just the way life is. But knowing how to interpret what is going on around you enhances your likelihood of success.

Evidence-based management is a commitment to fact-based decision making. As Dr. Sutton explains, you'll never have ALL the facts, so you have to act on what you know. But you also need to make the commitment to doubt what you know, and treat your organization as an unfinished prototype, constantly in need of being updated and changed.

Professor Sutton is the co-author (with Jeffrey Pfeffer) of "The Knowing-Doing Gap: How Smart Firms Turn Knowledge Into Action," and author of "Weird Ideas That Work: 11 1/2 Practices for Promoting, Managing and Sustaining Innovation."

Format: Video or DVD
Produced by Kantola Productions
Length: 53 mins. (2006)

VIDEO - SV06-1-VIDEO - 95.00

DVD - SV06-1 - DVD - $95.00