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 Why Don't We Naturally Make Good Decisions?

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Ron Howard
Professor
Stanford Graduate School of Business

Program Highlights:

  • The  natural human tendencies that lead to bad decisions, all the time.

  • How when we are uncertain we pay no attention to what is probable.

  • How action is impacted by empathy, stress, and impatience.
     

As odd as it may seem we humans rarely engage in the thinking processes that should apply to decision making. Rather, our emotions tend to get in the way and override reason. Dr. Howard, who has done considerable research in the field of reason versus emotion, or instinct versus logic, presents  many of the results of that research as well as ways of improving our decision making processes.

In this vein, Dr. Howard explains what is involved in making an important decision in a  world which is uncertain and where many of the elements may not be obvious. He says that it is important to understand the difference between decision and outcome and that if we utilize the appropriate decision analysis tools we can apply more logic and less emotion to our decision making.

Dr. Howard is a professor of management science and engineering and, by courtesy, of management science in the Graduate School of Business at Stanford University, where he was one of the founders of decision analysis as an academic discipline.

Sample Clip

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Format: Video or DVD
Produced by Kantola Productions
Length: 49 mins. (2007)

 VIDEO - SEB-Good Decisions-Video - $95.00

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DVD - SEB-Good Decisions-DVD - $95.00

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