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3rd Edition includes a bonus CD-ROM to help your business planning!

• Create unique gifts for a variety of occasions

• Work from home or seasonally — and profit

• Develop effective marketing tools

• Learn the step-by-step basics of running your own business

With little more than some working space and a few basket-making items, an ambitious and creative person can cash in on the gift basket boom. The potential for unearthing new markets and finding motivated clients is unlimited in this easy-to-run small business.

Topics covered include:

• Researching the existing market

• Finding a suitable work space

• Pricing the gift baskets

• Creating theme and seasonal baskets

• Dealing with wholesalers

• Finding clients

• Advertising and promotion

The CD-ROM:
contains MS Word forms and questionnaires to help you plan your business. Requires MS Windows (any version from Windows 95 onward) and MS Word or a compatible word processor.

The Author:
Mardi Foster-Walker owns and operates Foster Walker Enterprises Inc. in Vancouver, Toronto, and Seattle, a successful gift packaging business specializing in the corporate and cruise-ship markets.

Previously, she developed live cooking shows in the United States and Canada featuring regional cuisines. She is an active member of several business and tourism-oriented organizations as well as charitable groups.

Specifications:

• Mardi Foster-Walker

• ISBN: 1-55180-503-0

• Previous ISBN 1-55180-277-5

• 8¼ x 9¾

• Paper

• Third Edition

• $22.95

• 200 pages

• CD-ROM

• Cat: Small business/New Business Enterprises

• Bookland: 9781551805030

• UPC: 069635805039