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Program Highlights

• How to manage growth as a process when the climate is risk-averse.

• How relatively safe and incremental innovation can adversely affect opportunity.

• How to gauge the market for a new product.

Some companies achieve growth which is well above the average. These would include companies like  Procter & Gamble, GE, and Amazon, amongst others.  An outstanding characteristic of these companies is that they are excellent at ensuring their innovations achieve a balance between slow incremental growth and important breakthrough opportunities.

Most companies develop a series of  minor innovations which represent up to 90% of their development portfolios. While necessary, these minor projects rarely contribute very much to either profitability or competitive advantage.

Rather it is the bigger and riskier innovative projects that will contribute in a major way to an organization's growth.

In this presentation Dr. Day, using “The Risk Matrix and the R-W-W (“real, win, worth it) screen,” demonstrates how to develop a strategic product plan that will result in a relatively high proportion of initiatives that will yield well above average results.

George Day is a professor of marketing and co-director of the Mack Center for Technological Innovation at the University of Pennsylvania’s Wharton School. He holds a BS from University of British Columbia, MBA from University of Western Ontario, and PhD from Columbia University.

DVD or video (49 minutes) $95.