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Program Highlights:

• How to assess and diagnose your business model.

• How to flourish if you are open to innovation.

• How "Innovation intermediaries" can help.
   

If your business is closed to innovation you go with your current ideas and products. Using this business model may be appropriate in some industries and where you feel your current product line is sufficient and you would rather not take the risk of funding innovative projects that may fail. On the other hand if you are open to innovation that will take you into new products and new markets which may well benefit your organization over the longer term. Dr. Chesbrough maintains that the closed innovation business model is obsolete in many industries and that an open innovation policy is something to be seriously considered assuming you are prepared to accept the risk.

Dr. Chesbrough presents ways to open your company to innovation and to change your business model accordingly. And he provides a number of examples of companies who have taken on this challenge and have successfully used innovation to produce ideas and technologies that have had a profitable outcome.

Henry Chesbrough is an Adjunct Professor and Executive Director, Center for Technology Strategy and Management at the Haas School of Business, University of California, Berkeley. Professor Chesbrough's Open Innovation: The New Imperative for Creating and Profiting from Technology was awarded Best Business Book of 2003 by Strategy and Business Magazine, when he was also named one of Scientific American's Top 50 Business and Technology Leaders. Dr. Chesbrough earned his PhD at the Haas School of Business, University of California, Berkeley. He also has an MBA from Stanford and a BA in economics from Yale University.

Format: Video or DVD
Produced by Kantola Productions
Length: 54 mins. (2007)

VIDEO - SEB-OBMV - $95.00

DVD - SEB-OBMDVD - $95.00