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Creating a Successful Business Plan |
Please note: this guide will only be available until the existing stock runs out
A step-by-step guide to writing a winning business plan
ENT - 1800 - $85.00
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Product Description Whether you are just starting out or already running a business, a business plan can be the most important factor in your success. Unfortunately, many entrepreneurs neglect this important step because the thought of writing a business plan can be intimidating. But creating an effective business plan doesn't have to be difficult. Unlike many books, which only cover the basics, this comprehensive guide shows you step-by-step how to create and use different kinds of targeted business plans for obtaining start-up or expansion capital, monitoring your business's performance and much, much more. Make a plan to be a success and order this guide today.
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Table of
Contents Chapter 1: Business Plan Basics HOW LONG SHOULD IT BE? When Should I Write It? WHO NEEDS A BUSINESS PLAN? Start-ups Corporate Managers Established Firms Seeking Help Chapter 2: Money Hunt
VENTURE CAPITALISTS What Venture Capitalists Want Rates Of Return Cashing Out Options Going Public Being Acquired Management Control When Venture Capital Is An Option BANKERS What Bankers Want When Bank Financing Is Appropriate Borrowing When You Really Need It OTHER WAYS TO BORROW MONEY Corporate Bonds Trade Credit OTHER INVESTORS Family And Friends Why Even Family Needs A Plan Angel Investors Chapter 3: The Big Picture
Do The Numbers Add Up? Where Are You Going? MONITOR YOUR PERFORMANCE Spotting Trouble Early Understanding Pressure Points ATTRACTING GOOD PEOPLE Prospective Partners Prospective Employees Suppliers And Customers Customers And Business Plans WHAT A BUSINESS PLAN CAN’T DO FOR YOU Predict The Future Guarantee Funding Raise All The Money You’ll Need Fool People BUSINESS PLANNING RISKS Too Much Detail Too Much Time It’s A Plan, Not A Prophecy (So Don’t Believe In It Too Much) You Are Your Plan (So Be Careful How You Present Yourself) USING YOUR BUSINESS PLAN Finding Funding With Your Plan Selling With Your Plan Managing With Your Plan Updating Your Plan Chapter 4: Set Your Course
DETERMINE YOUR GOALS AND OBJECTIVES Financing PLANNING HIRING ASSESS YOUR COMPANY’S POTENTIAL Financial Potential Lifestyle Concerns A QUICK LOOK AT COMMON PLAN ELEMENTS Executive Summary Management Product Or Service Marketing Operations Financial Data Chapter 5: Match Game
DIFFERENCES AMONG INDUSTRIES PRESENTING YOURSELF IN THE BEST LIGHT TYPES OF PLANS The Miniplan The Working Plan The Presentation Plan The Electronic Plan WHY YOU MAY WANT MORE THAN ONE PLAN Target Audiences Chapter 6: Sum It Up
THE SUMMARY IS THE MOST critical PART PURPOSES OF THE EXECUTIVE SUMMARY Simplify Scanning Attract Readers Put Your Best Foot Forward Select Your Best Features Present Your Strong Points Company Description Legal Structure History And Corporate Milestones Financial Milestones Summarize Your Plans And Goals Mission Statement Corporate Vision SELECTING A STRATEGY Common Strategies EXPLAINING HOW YOU’LL USE FINANCING WHAT FINANCIERS LOOK FOR USING MONEY TO MAKE MONEY Who’ll Own What EXTRACTING THE ESSENCE Chapter 7: Team Work
WHY MANAGEMENT MATTERS WHO ARE YOUR MANAGERS? WHAT DOES EACH DO? EXPANDING YOUR TEAM MAKING HIRING PROJECTIONS ADDING AND RETAINING KEY EMPLOYEES OUTSIDE PROFESSIONALS Chapter 8: Announcing… WHAT IS YOUR PRODUCT OR SERVICE? WHAT MAKES IT WORTHWHILE? WHO’S GOING TO BUY IT AND WHY? LIABILITY CONCERNS LICENSES AND CERTIFICATIONS PRODUCT DESCRIPTION ROUNDUP Chapter 9: Field Notes
THE STATE OF YOUR INDUSTRY MARKET RESEARCH TRENDS BARRIERS TO ENTRY IDENTIFYING COMPETITORS WHAT MAKES YOU BETTER? OVERALL OUTLOOK Chapter 10: Marketing Smarts
DEFINING YOUR PRODUCT THE PRICE CLUB FINDING YOUR PLACE Distribution Concerns Location Considerations PROMOTION NOTION Advertising Concerns Other Kinds Of Promotion FOLLOW-UP PLAN Chapter 11: The Works
OPERATIONS FOR MANUFACTURERS Process Points Personnel And Materials Getting Equipped The Facilities Section OPERATIONS FOR RETAIL AND SERVICE FIRMS The Importance Of People Big-time Buying Site Sensitivity INFORMATION TECHNOLOGY Chapter 12: State Your Case
INCOME STATEMENTS Sales And Revenues Gross Sales Interest And Dividends Other Income Costs Cost Of Goods Sold Sales, General And Administrative Costs Depreciation Interest Taxes BALANCE SHEET Assets Liabilities CASH FLOW STATEMENT SOURCES OF FUNDS Uses Of Funds Net Change In Cash OTHER FINANCIAL INFORMATION PERSONAL FINANCIAL STATEMENT FINANCIAL RATIOS Break-even Point Current Ratio Quick Ratio Sales/Receivables Ratio Inventory Turnover Debt-to-equity Ratio Profit On Sales Return On Equity Return On Investment FORECASTS Projected Income Statement Projected Balance Sheet Cash Flow Forecast Chapter 13: Extra, Extra
KEY EMPLOYEE RESUMES PRODUCT SAMPLES PRODUCT PHOTOS ADVERTISING SAMPLES PRESS CLIPPINGS FACILITY PHOTOS SITE PLANS CREDIT REPORTS LEASES CUSTOMER CONTRACTS Chapter 14: Looking Good
STATIONERY, PRINTING AND DESIGN CHARTS, GRAPHS AND TABLES MULTIMEDIA PRESENTATIONS COVER SHEETS COVER LETTERS WHEN YOU GET TURNED DOWN Get A Referral Keep The Door Open Chapter 15: Help Line
SOFTWARE FOR WRITING BUSINESS PLANS Business Plan Pro BizPlanBuilder BOOKS AND HOW-TO MANUALS Web Sites TRADE GROUPS AND ASSOCIATIONS BUSINESS PLAN CONSULTANTS BUSINESS PLAN COMPETITIONS Sample Business Plans Sample Business Plan 1: For A Retailer Seeking Seed Capital Sample Business Plan 2: For A High-tech Company Seeking Expansion Financing Sample Business Plan 3: For An Established Service Firm Seeking Working Capital Sample Business Plan 4: For A Manufacturer Seeking A Strategic Partner Glossary |
