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How to Start a Seminar Production Business

 

Time to take your show on the road! Create and market your own or others' seminars for public or corporate clients.

Take your show on the road! Create and market your own or others' seminars for public or corporate clients.

ENT-1071 - $85.00 (print version)

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 Also available as a downloadable e-book for $65.00

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Product Description

Every year countless people pay to attend seminars to learn how to do everything from manage stress to use a computer. Regardless of the topic, people who promote these seminars are making tremendous amounts of money. And you can, too.

Seminar promotion offers you two paths to business success. If you're already a public speaker, you can turn your expertise into profits by promoting yourself. Or, if you'd rather stay behind the scenes, you can organize and promote seminars by other speakers.

Either way, this guide shows you how to plan seminars from start to finish. You'll also learn how to

  • test market topics
     

  • negotiate great deals on hotels and conference rooms
     

  • promote yourself or other speakers with almost no cash investment.

  • attract audiences to fill your venue
     

  • stay organized in the midst of juggling numerous tasks
     

  • and more

    This guide makes an ideal homebased business. Or add guide #1819,
    e-Business, and learn how to take your seminars online.

    Click Here to Download Chapter One

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    Table of Contents

    Introduction
     

    Chapter 1: Seminar Production Pizazz

  • Empowered And Enriched

  • The Lingo

  • Semantics Central

  • Seminar Customers

  • Antique Roses And Astrology

  • Momentum And Money

  • Ziegfeld To King

  • Crank-Up Costs

  • The Rock Of Gibraltar

  • The Right Stuff

  • Alternate Careers

  • Paid To Play

  • An Electric Experience

  • Vintage People

  • Psychology Of Success

  • Sense Of Delight

  • Future Forecast

    Chapter 2: On With The Show: Market Research
     

  • Defining Your Market

  • Something Fishy

  • Learning The Ropes

  • Everybody Knows Something

  • Mandated Education

  • The Core Concept

  • Choosing Your Audience

  • Corporate Businesses

  • Associations

  • Professionals

  • Salespeople

  • Social Groups

  • The Masses

  • Researching Your Market

  • Up Close And Personal

  • Calling All Attendees

  • Direct-Mail Dazzle

  • Free Or Fee

  • Just The Facts, Ma’am!

  • Shopping The Competition

    Chapter 3: Designing Your Theater: Choosing A Name And A Structure
     

  • Name That Business

  • Eminent Domain

  • Laying Your Foundation

  • Home Zoned Home

  • Attorneys And Plumbers

    Chapter 4: Box Office Management: Figuring Your Finances
     

  • Start-Up Costs

  • Computer Candidate

  • Fax Facts

  • Go Anywhere

  • Internet Source

  • The Software Skinny

  • Charge It!

  • Market Research

  • Phone Fun

  • The Mechanical Receptionist

  • My Calling Card

  • Floating Pencils

  • Ticket To Ride

  • Work It Out

  • Back-Of-The-Room Stuff

  • Video Value

  • Audio Excitement

  • Author, Author

  • Sign Of The Times

  • Shipping Supplies

  • All That Jazz

  • Figuring Profits

  • Public Seminar Pricing

  • The Mad Scientist

  • Private Seminar Pricing

  • Operating Expenses

  • Phone (From) Home

  • Bloomin’ Postage

  • Web Host

  • Getting Carded

  • Paper Tiger

  • Olé! Online Service

  • Paying The Piper

  • Putting It Together

  • Romancing The Bank

  • In Your Pocket

    Chapter 5: Behind The Podium: Daily Operations
     

  • Seminar Countdown

  • Countdown Item 1: Get With The Program

  • Countdown Item 2: Sales Products

  • Countdown Item 3: Place Your Orders

  • Countdown Item 4: One Week Ahead

  • Countdown Item 5: Two Days Ahead

  • Countdown Item 6: The Day Before The Seminar

  • Countdown Item 7: The Big Day

  • Registration

  • Walk-Ins

  • On Stage!

    Chapter 6: From Back Door To Back Of The Room: Inventory & Shipping
     

  • Inventory

  • Take A Ticket

  • Evaluation Evolution

  • The Product Scene

  • Camera, Action!

  • Hooked On Books

  • Let’s Shop!

  • The Shipping Skinny

  • The Ticking Clock

    Chapter 7: The Projection Room: Your Business Equipment
     

  • Office Equipment

  • Computer Glitterati

  • Shot Through Gauze

  • Purring Printers

  • Just The Fax

  • Soft On Software

  • Take A Message

  • Hello, Central

  • Lightning Strikes Again

  • Cool And Calculating

  • Paper Cloning

  • Bound For Glory

  • Take A Seat

  • Seminar Equipment

  • Pure Projection

  • Multimedia Projection

  • Mark It Up!

  • Sliding Around

  • On Tv

  • Karaoke Time

    Chapter 8: Command Center: Your Business Location
     

  • Choosing A Location

  • The Home Office

  • The Tax Man Speaketh

  • Alternative Officing

  • Organized And Efficient

    Chapter 9: Your Stage Crew: Finding And Hiring Speakers And Staff
     

  • Finding Presenters

  • Speaker Matchmakers

  • Finding Your Own Presenters

  • The New Recruit

  • On The Road

  • Mr. Right

  • Speaking Of Agreements…

  • Office And On-Site Employees

  • The Office Administrator

  • The Sales Staff

  • The Marketing Department

  • Temporary Seminar Help

  • Seminar Assistants

  • Ushers And Security

    Chapter 10: Marquee Magic, Part 1: Direct-Mail Advertising
     

  • Direct Mail

  • The Dossier

  • Direct-Mail Dazzle

  • The “Wow!” Brochure

  • Brochure Brilliance

  • A Paper You

  • The Hook

  • The Personal Touch

  • Sure-Fire Techniques

  • I Love Mailing Lists

  • Common Threads

  • Mailing List Fever

  • Salting The List

    Chapter 11: Marquee Magic, Part 2: Promo Kits & Media Time
     

  • Promo Kits

  • Cookies And Fairy Dust

  • Kit And Kaboodle

  • Assembling Your Kit

  • Anatomy Of A Promo Kit

  • Free Advertising

  • The Magazine Expert

  • Medicine Or Waste Management?

  • Public Relations

    Chapter 12: The Check’s In The Mail: Effectively Controlling Your Finances
     

  • Making A Statement

  • Taxing Matters

  • Driving Miss Seminar Professional

  • Let Me Entertain You

  • Planes, Trains And Automobiles

    Chapter 13: Packed House Or Empty Seats
     

  • Grind, Sand And Polish

  • No Job Beneath You

  • The Journey

  • Yin And Yang

  • Changing Lives

  • Ask First

  • Ledge Of Their Seats

  • Flying Solo

     

    Glossary
    Appendix: Seminar Production Resources
    Index



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